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    <title>THE HEX — Santiago Estrada</title>
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    <description>Software engineer · Applied AI</description>
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    <lastBuildDate>Tue, 13 Oct 2026 03:37:13 GMT</lastBuildDate>
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      <title>Gamification works until it stops working</title>
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      <pubDate>Mon, 12 Oct 2026 12:00:00 GMT</pubDate>
      <description>The evidence says putting points on physical activity buys about 1,600 steps a day, and that the effect deflates once the novelty wears off. These are the decisions I made in Dromo with that evidence on the table.</description>
      <category>Gamification</category>
      <category>Product</category>
      <category>Design</category>
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      <title>How to build a crypto app that doesn't feel like crypto</title>
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      <pubDate>Tue, 06 Oct 2026 12:00:00 GMT</pubDate>
      <description>I built Frontle, a game with stablecoin prizes inside MiniPay. It took third place at Celo's Colombia hackathon. Here are the steps, and the decisions that actually mattered.</description>
      <category>Web3</category>
      <category>Product</category>
      <category>Architecture</category>
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      <title>Architecture matters more than the model</title>
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      <pubDate>Tue, 22 Sep 2026 12:00:00 GMT</pubDate>
      <description>Everyone argues about which LLM to use. Almost nobody argues about what happens when the model answers badly — and that's where it's decided whether your system works at all.</description>
      <category>AI</category>
      <category>Architecture</category>
      <category>Agents</category>
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      <title>Motion with a purpose</title>
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      <pubDate>Tue, 14 Jul 2026 12:00:00 GMT</pubDate>
      <description>Most interface animation is decoration that costs milliseconds. The good kind does exactly one thing: it explains what just happened.</description>
      <category>Interfaces</category>
      <category>Design</category>
      <category>Frontend</category>
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